For Orthodontic Practices
More new starts. No agency. Nothing to build.
Hometown Authority plugs a complete, ready-to-run new-starts model into your practice. The ads, the registration, the reminders and the presentation are already built. You pick a date, the patients are yours, and you stay focused on what you do best.
Practice owner, ready now? Five pilot spots this fall. First Parent Night free, you cover the $299 ad budget. Claim a spot →
practices nationwide
New Starts, Not Leads
Built around the only number that changes a practice: families who start treatment. Not clicks, not form fills, not free-consult shoppers comparing three offices on price.
Nothing to Build
No agency to manage and no budget handed over on faith. The whole model is already built; we plug it into your practice, and the patients are yours.
Focus on the Orthodontics
You're not building a marketing department. You do the hour you already know by heart; everything around it is already built.
Your Front Desk Isn't Absorbing It
Registration, confirmations, reminders, and follow-up run automatically. Your team shows up and does what it already does well.
How It Works
One hour a month. Already built. You keep the starts.
Here's the model, start to finish.
- 1
Pick the Date
You choose a Saturday morning or weekday evening. We plug in the ads, the registration page, and every reminder.
- 2
Local Families Sign Up
Ads reach parents in your area who've noticed something about their kid's teeth but haven't booked. Reminders get them through the door.
- 3
Teach the Hour
The conversation you already have with one family at a time, had once with a room. We hand you the full presentation and the same-day process for families who are ready.
- 4
Count the Starts
Ready families can begin the same day. The goal: 3–5 new starts from a single event. You see every number yourself, then run it again next month.
Filling the Room
Here's how families get in the door.
Every Parent Night runs on the same plan for getting parents there. You put $299 in ads behind one night and watch the registrations come in week by week.
- Ads to parents of kids 7 to 13 who live within about ten miles of your office
- One question: “Is it time for braces?” No discount and no free-consult coupon, so the parents who come want answers.
- Registration opens 3 to 4 weeks out, and you get a registration count every week
- Text and email reminders right after sign-up, a week before, two days before and the day before
- The target is 15 to 20 families. If fewer than 8 have registered five days out, we move the date together and your ad money carries over.
What's Included
Everything is ready before your first family registers.
Pick a date and it all goes live: the parent ad, the registration page, the reminders and the presentation.
The Offer
Run the first one free. Decide with your own numbers.
You shouldn't have to take a marketing decision on faith. Your first Parent Night is on us: we plug everything in, you cover the $299 ad budget, and you count the starts yourself. To keep it running, it's $997/month with no long-term commitment. End any time with 30 days' notice.
Five pilot practices this fall
- First Parent Night free. You cover the $299 ad budget.
- $997/month to keep it running
- No long-term commitment. End any time with 30 days' notice.
- The patients and the relationships are yours
- Measured in starts you count yourself, not leads that ghost
From the Founder
Built on how parents actually choose a doctor for their kid.
I spent my first career as a child psychologist in private practice. The clinical work was the easy part. Finding the next family was the hard part. Parents sat across from me making expensive, emotional decisions about their kids, and I learned exactly what makes them trust a clinician enough to say yes.
Then I spent years writing the marketing behind more than $10 million in sales. Hometown Authority is where the two careers meet. It helps independent orthodontists become the doctor local families already trust, and it turns that trust into new starts.
FAQ
Questions practices ask.
Why would parents come when consultations are already free?
A consultation feels like a commitment. A Parent Night doesn't. Parents come to learn, ask their questions alongside other parents, and meet you before deciding anything. It reaches the families who've noticed something but aren't ready to book.
Is $299 enough ad spend in my area?
It's what we plan around to fill a room of 15 to 20 families near your office. If your market needs more, we'll tell you before anything runs.
Do I have to give up a Saturday?
No. A Tuesday evening works too. Tuesday at 6 catches parents after work, and Saturday at 9 catches the ones whose weeknights belong to soccer. Pick the hour your team can make.
We're not presenters. Is that a problem?
No. You get the full presentation and talking points. It's the conversation you already have with one family at a time, had once with a room. Your treatment coordinator can teach it too.
What about our current marketing or agency?
Keep it. A Parent Night doesn't replace anything. It reaches the parents your other marketing misses.
What happens after the first one?
You see your numbers. To keep going, it's $997/month for one Parent Night a month. No long-term commitment. End with 30 days' notice.
Is this for franchise or DSO practices?
No. Parent Nights are for independent practices.
How many families live near your office?
Enter your zip and see how many kids aged 7 to 13 live within 10 miles. The Parent Night Playbook comes with it.
Free Parent Count
How many families live near your office?
Enter your office zip code. You'll see how many kids aged 7 to 13 live within 10 miles of you, and we'll send the Parent Night Playbook to your inbox.
Within 10 miles of
about
kids aged 7 to 13 live near your office.
Launch Your First Parent NightEstimate from U.S. Census Bureau data (American Community Survey, 2020–2024).
Your Parent Night Playbook is on its way to your inbox.
While you're here, here's the 7-minute video of how it works: